Imagine everything you wanted to do with your digital media all in one place.

iView MediaPro is a media management, presentation, editing, publishing and cataloging application. It offers a rich and intuitive feature set essential for creative professionals and digital photographers.

Dedicated to delivering the industry-standard media management solutions for creative professionals, iView Multimedia announced today that its flagship product iView MediaPro v2.6.2 now supports the Digital Negative specification (DNG), the new public archival format developed by Adobe Systems Incorporated for digital camera raw files. The digital photography market is a core area for iView, and immediate support of the DNG format is one of the ways it continues to demonstrate its responsiveness to the needs of its customers.

“We are so pleased with the overwhelming amount of support we have received to date for the DNG format and its adoption by established 3rd party, cross platform suppliers such as iView. iView shares our view of promoting interoperability and forward-looking compatibility between file formats,” said Kevin Connor, director of product management for professional digital imaging products at Adobe. “We developed DNG to address a real problem that our customers are facing and our hope is that companies will join us in ensuring photographers will be able to access their raw files in the future with an open standard supported by individual camera models.”

In addition to cataloging DNG files, iView MediaPro (for both Windows and Macintosh) allows users to import and export XMP and IPTC annotations to DNG files, thus extending iView’s already powerful support for industry-standard metadata.

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